Who: Promotional Video for the Swedish sophisticated shoe company Gram. Collaboration project with Swedish motion designers Maceo Frost, Jonathan Dahl, Robin Gunthur, Petter Sellerstrand-Kempe, Hakan Sallinger
When: February 2011
What: To best represent Gram's profile identify, we focus on playing with gravity to visually depict contrasts in weight. To display their ideals of a classical/modern hybrid, we utilized a vintage reel projector to cast shadows, reflections and analog light on their product and stencil typography.
Making of Gram: